Hey, I’m Coach Ray

I help founder in the sports, fitness & wellness space transform from overwhelmed operators into confident CEO’s who are in full command of their business, and life without the chaos.

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Raymond Ndjonok-Tonye (Coach Ray) XC10 Performance Coaching Founder and head coach

The Problem

Operational Overload

You’ve become the bottleneck. Every decision runs through you. Every fire lands in your lap. The business only moves when you do. It's not scalable, and it's certainly not sustainable.

The Solution

Systematic Scale

I help you shift you from daily task manager to big-picture strategist. We upgrade your identity, decision-making, and systems so everything runs better without needing you to be at the center of it.

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My Core Promises

  • Grow revenue without burning out or scaling chaos.

  • Develop leaders who think, act, and execute with full ownership

  • From feeling alone at the top to having a strategic partner.

The AAA System

My signature transformation framework that takes my clients from reactive and overwhelmed operators to confident CEOs who are in full command of their business and life.

  • Clarity starts with truth. I begin with a deep diagnostic to pinpoint bottlenecks, energy leaks, and blind spots.

  • Recalibrate the business engine. I align 10 key dimensions from Vision and Roles to Tech Stack, Founder Energy, and much more.

  • Build, Systemize, Scale. We move into implementation, installing the structures that allows your next level of growth in business and life.

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Who I Serve

Founder-Operators in the Sports, Fitness & Wellness Space

Gym owners, online coaches, performance consultants, and health-focused founders.

Growing but Overloaded

Generating revenue (100k - 5M+) but buried in operations and stuck in the weeds.

Ready to Evolve

High-performers who want more impact and control without losing their values or energy.

Who Am I NOT For

  • Founders unwilling to let go of control

  • People looking for 'plug-and-play' generic templates

  • Leaders not willing to be challenged

  • Those chasing shortcuts/hacks over systems

Ready To Level Up Your Business.

I only work with a limited number of executives per quarter.

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